the future of competition 1st edition
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the future of competition 1st edition
Book Details
SKU ID: M2501
ISBN: 0670057959
Published Year: 2004
Author: C. K. Prahalad and Venkat Ramaswamy
Publisher: Harvard Business Review Press
Book Condition: Used Good
Condition Note: Author-signed copy. Book is in good condition.
Book Binding Type: Hard Back
Language: English
No. of Pages: 256
Dimensions: 24 × 16 cm
Availability: In Stock
See all Books of this Author: C. K. Prahalad and Venkat Ramaswamy
About the Book
This book by C. K. Prahalad and Venkat Ramaswamy explores the groundbreaking concept of value creation through active collaboration between businesses and customers. Drawing on innovative management research and real-world case studies, the authors demonstrate how customer engagement, co-creation, and personalized experiences are transforming traditional business models. Combining strategic insights with practical applications, the book provides valuable guidance for executives, entrepreneurs, marketers, students, and professionals seeking to build stronger customer relationships and create sustainable competitive advantage. This author-signed copy makes it especially appealing to collectors and management enthusiasts.
