Strategic Management
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Strategic Management
Book Details
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Publisher: Kitab Mahal
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Author: P. S. Rathore
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Pages: 274
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ISBN: 8122500501
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Subject: Commerce & Management
About the Book
Strategic Management is a comprehensive textbook designed as per the latest University Curriculum for Commerce and Management students. The book explains the fundamentals of strategic thinking and introduces learners to various models and frameworks used for long-term business planning.
It covers essential topics such as strategy formulation, environmental analysis, SWOT analysis, competitive advantage, corporate-level strategies, business-level strategies, strategic implementation, and evaluation. The content is presented in a structured and student-friendly manner with examples and conceptual illustrations that help simplify complex ideas.
Ideal for undergraduate and postgraduate students, this book builds a strong understanding of how strategies are developed and executed in dynamic business environments.
