STRATEGIC FASHION MANAGEMENT : CONCEPTS, MODELS AND STRATEGIES FOR COMPETITIVE ADVANTAGE
STRATEGIC FASHION MANAGEMENT : CONCEPTS, MODELS AND STRATEGIES FOR COMPETITIVE ADVANTAGE is backordered and will ship as soon as it is back in stock.
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STRATEGIC FASHION MANAGEMENT : CONCEPTS, MODELS AND STRATEGIES FOR ...
Author: Thind, Ranjit
Brand: Taylor & Francis Ltd
Edition: 1
Binding: Paperback
Number of Pages: 182
Release Date: 17-11-2017
EAN: 9781138064553
Package Dimensions: 9.2 x 6.1 x 0.6 inches
Languages: English
Details:
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is an accessible book providing a unique look into the strategic drivers of the dynamic fashion industry. The book blends theory with a variety of examples and uses 18 case studies to bring contemporary topics to life for senior executives.
The book focuses on global strategic skills and provides in-depth discourse and progressive theoretical concepts applicable to students and executives in the fashion industry. It is particularly suitable for final-year undergraduate and postgraduate students studying fashion management, marketing, or those on MBA courses. Additionally, it serves as a key reference for executives interested in fashion industry strategies.
