selling the invisible
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selling the invisible
Book Details
SKU ID: G13982
ISBN: 0446520942
Published Year: 1997
Author: Harry Beckwith
Publisher: Warner Books
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Hard Back
Language: English
No. of Pages: 251
Dimensions: 19 × 13 cm
Availability: In Stock
See all Books of this Author: Harry Beckwith
About the Book
Selling the Invisible by Harry Beckwith is a bestselling classic on marketing and selling professional services in an increasingly competitive marketplace. Focusing on the unique challenges of marketing intangible products such as consulting, finance, healthcare, education, and legal services, Beckwith combines psychology, branding, customer experience, and strategic thinking to explain how businesses can build trust, create value, and develop lasting customer relationships. Filled with practical advice, memorable anecdotes, and real-world examples, the book offers timeless lessons on positioning, communication, service quality, and customer satisfaction. It is an essential resource for entrepreneurs, marketers, consultants, service professionals, and business leaders seeking to differentiate themselves and achieve long-term success.
