SALES & DISTRIBUTION MANAGEMENT 4E
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SALES & DISTRIBUTION MANAGEMENT 4E
Author: Tapan Panda
Brand: Oxford University Press, USA
Binding: paperback
Number Of Pages: 488
Release Date: 31-10-2025
Details: Sales & Distribution Management 4e, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise. The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer-oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution. Besides students, the book with its application-oriented approach and new real life-cases would also be useful to marketing professionals too.
EAN: 9789367252802
Package Dimensions: 10.7 x 8.6 x 1.1 inches
Languages: English
