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Broadway Books

revenue management

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Book Details
Author: Robert G. Cross
Publisher: Broadway Books
Language: English
Binding: Paper Back
Pages: 276
Published Year: 1998
Dimensions: 21 × 14 cm
Condition: Used – Good

About the Book
Revenue Management by Robert G. Cross introduces the principles of yield and revenue management, first developed in the airline industry and later applied across hospitality, transportation, and other sectors. It covers strategies like demand forecasting, dynamic pricing, and capacity control, making it a foundational guide for managers and business leaders.