Retail Management and Marketing of Services Sixth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (English Version)

Book Details:

• Author: Dr. Buddhadeb Chandra

• Publisher: Tee Dee Publications

• Binding: Paperback

• Pages: 248

• Languages: English

About the Book:

Retail Management and Marketing of Services (Sixth Semester, according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program) is an essential guide for students pursuing a deeper understanding of retail management and the marketing of services. Written by Dr. Buddhadeb Chandra, this book offers a comprehensive approach to the concepts and practices that define modern retail strategies and the marketing of services.

The book is structured in alignment with the curriculum framework of the National Education Policy 2020, designed to provide an in-depth exploration of retail operations, service marketing principles, customer relationship management, and strategic decision-making. The clear and accessible writing style ensures that both undergraduate and postgraduate students gain a solid understanding of these critical topics. Whether used as a textbook for academic courses or as a reference guide for professionals, this book serves as a valuable resource for those eager to advance their knowledge in retail management and services marketing.