Retail Management 2nd edition
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Retail Management 2nd edition
Book Details
SKU ID: M2634
ISBN: 8179921514
Published Year: 2007
Author: Gibson G. Vedamani
Publisher: Jaico Publishing House
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 262
Dimensions: 24 × 18 cm
Availability: In Stock
See all Books of this Author: Gibson G. Vedamani
About the Book
This book by Gibson G. Vedamani provides a practical and insightful introduction to modern marketing and business management concepts. Combining sound theoretical foundations with real-world applications, the author explains essential topics such as customer behavior, market analysis, branding, sales strategies, and strategic planning. Written in a clear and accessible style, the book equips students, educators, entrepreneurs, and business professionals with the knowledge needed to understand contemporary marketing practices and make informed business decisions. Its practical approach and illustrative examples make it a valuable reference for academic learning as well as professional development.
