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Research Methods for Business: A Real-World Approach, 3rd Edition

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Author: Christina Quinlan, Barry Babin, Jon Carr, Mitch Griffin, William G. Zikmund

Brand: Cengage Learning

Binding: paperback

Number Of Pages: 416

Release Date: 15-06-2024

Details: This textbook aims to provide a balanced introduction to research methods for today’s business students by synthesizing rigorous coverage of methodologies with an accessible “real-world” approach.

EAN: 9789360532338

Package Dimensions: 13.0 x 10.0 x 0.7 inches

Languages: English