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Research Methodology

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Book Details

  • Publisher: Kitab Mahal

  • Author: Dr. G. S. Popli / Rupina Popli Singh

  • Language: English

  • Pages: 376

  • ISBN: 8122502688

  • Publication Year:

  • Subject: Commerce & Management


About the Book

Research Methodology is a comprehensive and well-structured textbook prepared according to the University Curriculum for Commerce and Management studies. The book equips students with essential research skills required for academic projects, dissertations, and analytical decision-making in business environments.

It covers key topics such as research design, sampling techniques, data collection methods, hypothesis formulation, quantitative and qualitative analysis, statistical tools, report writing, and ethical considerations in research. The content is presented in a simple, systematic, and student-friendly manner with examples, diagrams, and step-by-step explanations.

Ideal for undergraduate and postgraduate students of commerce and management, this book helps learners build strong research capabilities and enhances their academic performance.