Recent Advances In Tourism Marketing Management
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Recent Advances In Tourism Marketing Management
Book Details
- Author: R. M. Ahuja
- Publisher: Sumit Enterprises
- Language: English
- Binding: Hardbound
- ISBN: 9788184202847
- Edition: 1
- Publishing Date: 2012
About the Book
This comprehensive textbook by R. M. Ahuja is designed for students of tourism and hospitality management. Published by Sumit Enterprises, it offers a balanced and structured approach to understanding tourism marketing and its practical applications.
The book introduces core concepts of tourism marketing, highlighting the complexities and challenges associated with defining and managing tourism in a dynamic global environment. It is supported by relevant examples, illustrations, and case studies that help readers connect theoretical knowledge with real-world scenarios.
