Marketing Management & Human Resource Management (English Version)
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Marketing Management & Human Resource Management (English Version)
Book Details
- Author: Manjur Alam
- Publisher: Arambagh Book House
- Binding: Paperback
- Pages: 188
- Language: English
- ISBN: 9789347402708
Book Description
Marketing Management & Human Resource Management by Manjur Alam is an English-language academic book covering two essential areas of modern business management: Marketing Management and Human Resource Management (HRM).
The book introduces the fundamental concepts, principles, and practices involved in marketing and human resource management. It helps students understand how organisations identify and serve customer needs while effectively managing their employees, talent, and human resources.
With 188 pages of content, the book provides a concise study resource suitable for students of Commerce, Business Management, Marketing, Human Resource Management, and related disciplines. It can support classroom learning, examination preparation, revision, and self-study.
