marketing for success
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marketing for success
Book Details
SKU ID: G11926
ISBN: 817554001
Published Year: 1997
Author: Tony Fletcher and Neil Russell Jones
Publisher: Kogan Page
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 108
Dimensions: 21 × 13 cm
Availability: In Stock
See all Books of this Author: Tony Fletcher and Neil Russell Jones
About the Book
Marketing for Success by Tony Fletcher and Neil Russell Jones is a practical introduction to effective marketing strategies, published as part of the Kogan Page Better Management Skills series. Designed for managers, entrepreneurs, and business professionals, the book presents the core principles of marketing in a clear, concise, and easy-to-understand format. It covers essential topics such as market research, customer needs, branding, product positioning, pricing, promotion, and competitive strategy. Through practical examples and actionable guidance, the authors demonstrate how sound marketing decisions can help organizations build stronger customer relationships and achieve sustainable growth. Ideal for readers seeking a solid foundation in marketing, this book serves as a valuable resource for improving business performance and developing effective marketing plans in today's competitive marketplace.
