👨‍💼 CUSTOMER CARE NO +919667374353

⭐ TOP RATED SELLER ON AMAZON, FLIPKART, EBAY & WALMART

🏆 TRUSTED FOR 10+ YEARS

  • From India to the World — Discover Our Global Stores

Marketing Communication [NEP C.U. Semester-V] (English Version)

Sale price Rs.216.00 Regular price Rs.240.00
Tax included


Genuine Products Guarantee

We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.

Delivery and Shipping

Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.

Book Details

  • Publisher: Dishari Prakashani

  • Author: Bhadra & Satpati

  • Language: English

  • Pages: 187

  • ISBN: 9789382386308

  • Binding: Paperback

About the Book
This comprehensive guide on Marketing Communication is designed as per the New Syllabus under CCF for C.U. Semester-V, making it a highly relevant resource for undergraduate students studying under the NEP curriculum. Authored by Bhadra Satpati, the book simplifies the core concepts, tools, and strategic approaches used in modern marketing communication, ensuring easy understanding for learners.

It covers essential topics such as advertising, branding, digital marketing fundamentals, consumer behavior, communication models, and integrated marketing communication (IMC). The content effectively bridges academic theory with practical industry insights, helping students strengthen both conceptual clarity and real-world application.

With 187 well-structured pages, this edition from Dishari Prakashani is ideal for exam preparation, classroom study, and conceptual mastery for students pursuing commerce, management, or marketing under Calcutta University.