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Retail Maharaj

Marketing: A Financial Approach

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Book Detail:

  • Author: Mohamed, H.Peeru

  • Brand: Kaveri Books

  • Edition: Revised

  • Binding: Hardcover

  • Number of Pages: 188

  • Release Date: 01-06-2015

  • Details: The book links two very important functional areas—marketing and finance. Written in simple language and divided into six chapters: Marketing: The Conceptual Framework, Marketing Mix, Finance for Marketing, Marketing Cost Analysis, Marketing Cost Control, Techniques and Tools; and Accounting for Marketing Personnel. The book will prove a ready reference to marketers of financial matters.

  • EAN: 9788174790101

  • Package Dimensions: 8.3 x 5.7 x 0.7 inches

  • Languages: English