manage the media
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manage the media
Book Details
SKU ID: G14435
ISBN: 97814221421481
Published Year: 2008
Author: William J. Holstein
Publisher: Harvard Business Review Press
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Hard Back
Language: English
No. of Pages: 103
Dimensions: 18 × 11 cm
Availability: In Stock
See all Books of this Author: William J. Holstein
About the Book
Manage the Media by William J. Holstein is a practical guide for CEOs, executives, and business leaders navigating the challenges of today's fast-moving media environment. Part of the Memo to the CEO series from Harvard Business Review Press, the book offers strategic advice on building productive relationships with journalists, managing corporate communications, protecting organizational reputation, and responding effectively during times of crisis. Through practical examples and expert insights, Holstein demonstrates how thoughtful media engagement can strengthen leadership credibility and support long-term business success. It is an invaluable resource for executives, entrepreneurs, corporate communicators, and public relations professionals.
