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Rupa & Co.

It Happened in India

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Book Details

Author: Kishore Biyani and Dipayan Baishya
Publisher: Rupa & Co
Language: English
Binding: Paper Back
Pages: 268
Published Year: 2007
Dimensions: 20 × 14 cm
Condition: Used – Good

About the Book

It Happened in India chronicles the remarkable journey of Kishore Biyani, a maverick entrepreneur who transformed Indian retail with his innovative strategies. From humble beginnings as a trader to becoming a powerhouse in consumer retail, Biyani challenged conventional business wisdom, baffled traditional managers, and reshaped the industry. Co-authored with Dipayan Baishya, this book explores his ventures in retail, filmmaking, and cultural events, highlighting his philosophy of “Rewrite Rules, Retain Values” and his unique insight into the Indian consumer mindset.