how to run mail order advertising
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how to run mail order advertising
Book Details
SKU ID: G10730
ISBN: Not Available
Published Year: 1992
Author: Brainerd L. Mellinger
Publisher: United States of America
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 61
Dimensions: 21 × 13 cm
Availability: In Stock
See all Books of this Author: Brainerd L. Mellinger
About the Book
How to Run Mail Order Advertising by Brainerd L. Mellinger is a practical guide to creating successful direct marketing campaigns through mail-order advertising. Despite its concise format, the book offers valuable insights into writing persuasive advertising copy, designing effective promotional materials, selecting the right publications, and reaching target audiences with maximum impact. Mellinger explains the fundamentals of direct response marketing, customer acquisition, testing advertising strategies, and measuring campaign performance. With a strong emphasis on practical application, the book serves as a useful resource for entrepreneurs, small business owners, marketers, and advertising professionals looking to improve their promotional efforts. Although written before the rise of digital marketing, many of its principles of persuasive communication and customer-focused advertising remain relevant today.
