Growth and Development of Mass Communication in india.
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Growth and Development of Mass Communication in india.
Book Details
• Publisher: National Book Trust
• Language: English
• Published Year: 2011
• Pages: 238
• Dimensions: 21 x 14 cm
• ISBN: 9788123741055
• Book Condition: Used – Good
• Condition Note: Book is in good condition
• Availability: In Stock
About the Book
Mass Communication in India by J. V. Vilanilam is a comprehensive introduction to the development and dynamics of mass media in the Indian context. The book examines the evolution of communication systems in India, from traditional forms to modern media such as print, radio, television, and digital platforms.
The author explores the role of media in shaping public opinion, influencing social change, and supporting democratic processes. It also highlights the relationship between media, culture, and society, discussing how communication channels reflect and impact India’s diverse population.
The book further analyzes media policies, communication models, and the challenges faced by the industry, including issues of regulation, ethics, and access. It provides valuable insights into the functioning of media institutions and their contribution to education, development, and national integration.
Mass Communication in India is an essential resource for students, researchers, and readers interested in media studies, journalism, and communication in the Indian context.
