Fundamentals of International Business | As Per NEP 2020 Curriculum | 6th Edition | - Pearson

Author: Sumati Varma

Brand: PEARSON EDUCATION

Binding: paperback

Number Of Pages: 300

Release Date: 03-01-2025

Details: Fundamentals of International Business, Sixth Edition has been revised and updated as per guidelines issued by the National Education Policy 2020. The book is an introduction to the dynamic field of international business and aims to give students a comprehensive coverage of all aspects of the subject. It strikes a good balance between theory and meaningful practice using contemporary examples, scenarios and cases.
The text also highlights emerging issues such as the Robotic revolution in manufacturing, the appearance of mega regional agreements and the impact of climate change and global terrorism on international business. It encourages students to experience international business in action outside the confines of their classroom and to explore the intricacies of cross-cultural management through the use of case analysis and simulation.

Features –

📚Introduction to new topics such as Stages of Firm Internationalization, Implications of Economic Environment and Corporate Initiatives
💡Coverage of latest developments incorporating leading edge research, up-to-date examples and current statistics tracking global developments in the field
🔥Comprehensive discussion on international issues related to ethics, corporate social responsibility and sustainability
🔍Includes additional discussion questions and latest university examination questions

EAN: 9789367138403

Package Dimensions: 9.3 x 6.7 x 0.6 inches

Languages: English