FMCG Buying Behaviour in Metro & Non-metro by Dr Sushil Kumar Pare [Hardcover] Dr. Sushil Kumar Pare [Hardcover] Dr. Sushil Kumar Pare

Author: Dr. Sushil Kumar Pare

Brand: Anuugya Books

Features:

• 
  Language Published:English

Binding: hardcover

Number Of Pages: 139

Release Date: 01-12-2019

Details: The deprived are the poorest Indians, who earn less than 90,000 Indian rupees a year ($ 1,969 per household, or about a dollar per person per day), the second group is Aspirers, households earning between 90,000 and 200,000 rupees ($ 1,969 – $4,376) per year. Aspirers are typically small shopkeepers, farmers with their modest landholdings or semi-skilled industrial and service workers. The next two groups—seekers, earning between 200,000 and 500,000 rupees ($ 4,376 – $10,941), and strivers, with incomes of between 500,000 and 1 million rupees ($ 10,941 – $ 21,882). The other major spending force in India's new consumer market segment—the global Indians, earning more than 1 million rupees ($ 21,882 or $ 118,000, taking into account the cost of living). These are senior corporate executives, large business owners, high-end professionals, politicians and big agricultural land owners. (na, 2007) One more study done by Boston Consulting Group with Confederation of Indian Industries (CII) defines the seven segments of India. (Singhi, Mall, Subramanian, Sanghi, & Ramesh, 2012) ... from this book

Package Dimensions: 9.8 x 6.3 x 0.8 inches

Languages: English