ESSENTIALS OF PHARMA MARKETING MANAGEMENT (SEM VIII) B.PHARM
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ESSENTIALS OF PHARMA MARKETING MANAGEMENT (SEM VIII) B.PHARM
Book Details
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Publisher: PV Books
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Language: English
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Course: B. Pharmacy – Semester VIII
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ISBN: 9781543344738
About the Book
This book is prepared in accordance with the B.Pharm Semester VIII syllabus and focuses on the essential concepts of Pharmaceutical Marketing Management. It covers core topics such as marketing principles, product management, branding, pricing strategies, distribution channels, promotion, and ethical practices specific to the pharmaceutical industry. The content is presented in a clear, concise, and student-friendly manner to help students understand the practical application of marketing concepts in real-world pharma business scenarios. The book is highly useful for regular study, quick revision, and semester examination preparation for final-year B.Pharmacy students.
