Design Thinking | Sanjay Kumar Magoo & Rakesh Gupta

Author: Sanjay Kumar Magoo

Brand: McGraw-Hill Education

Edition: First Edition

Binding: paperback

Number Of Pages: 352

Release Date: 01-05-2025

Details: About the Book
This book equips learners with the tools to foster THINKING creativity, solve complex challenges, and drive innovation. It bridges theoretical concepts with practical applications, emphasizing user-centric approaches, real-world problem-solving, and actionable insights across diverse industries. The inclusion of engaging exercises and cases ensures a comprehensive learning experience for all readers. Each chapter of the book has been thoughtfully designed to provide depth and relevance to its specific aspect or use case within Design Thinking. The book presents simple ideas to help readers gain clarity on how to address the needs and problems of today and tomorrow. It introduces a straightforward Design Thinking framework that places equal emphasis on people, processes, behaviors, society, culture, and mindsets. Rather than treating Design Thinking as a mere series of steps, this framework highlights the importance of cultivating the right mindsets and fostering a conducive thinking environment.

Salient Features
• Comprehensive and Practical Guide covering Design Thinking, its mindset, problem definition, and process, before exploring applications in product innovation, organizations, and various industries.

• Equips readers with essential Design Thinking skills, frameworks, and tools for structured problem-solving and innovation.
• Balances creativity with analytical thinking, emphasizing a human-centric approach, user empathy, and collaboration to drive innovation.
• Delivers actionable insights through templates, techniques, and activities, reinforced by global and Indian case studies, industry applications, and hands-on exercises.

EAN: 9789355329684

Package Dimensions: 9.4 x 7.3 x 0.7 inches

Languages: English