Cosmo Dictionary of Mass Communication
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Cosmo Dictionary of Mass Communication
Book Details:
• ISBN: 9788130703866
• Author: H. B. Jacobson
• Pages: 402 pp
• Year of Publishing: 2006
• Binding: Hardbound
• Publisher: Cosmo Publications
Dictionary of Mass Communications presents an encyclopedic source of all the essential terms and concepts currently used in the press, print, radio and TV broadcasting, films, advertising, and contemporary mass communications research. It includes definitions for such terms as billboard, closed circuit, equal time, motivational research, ratings, subliminal advertising, videotapes, and many hundreds more in alphabetically ordered entries ranging from a few words to signed articles by specialists on subjects of greater importance.
One complete section deals with the functions and implications of current study and research into “mass communications” phenomena.
