consumer behavior and marketing strategy seventh edition
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consumer behavior and marketing strategy seventh edition
Book Details
SKU ID: M2630
ISBN: 0070601585
Published Year: 2006
Author: J. Paul Peter and Jerry C. Olson
Publisher: Tata McGraw Hill Publishing
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 577
Dimensions: 24 × 18 cm
Availability: In Stock
See all Books of this Author: J. Paul Peter and Jerry C. Olson
About the Book
This book by J. Paul Peter and Jerry C. Olson provides a comprehensive exploration of consumer behavior and its influence on modern marketing strategy. Drawing on psychological, social, and cultural perspectives, the authors explain how consumers make purchasing decisions and how businesses can better understand customer needs, preferences, and motivations. Combining academic research with practical case studies and real-world examples, the book covers topics such as consumer decision-making, market segmentation, branding, advertising, and marketing communication. It is an essential resource for marketing students, educators, business professionals, and managers seeking to develop effective customer-focused strategies.
