BUSINESS COMMUNICATION 4TH ED

Author: R K Madhukar

Brand: Vikas

Edition: 4th Edition 2024

Binding: unknown_binding

Number Of Pages: 540

Release Date: 09-08-2024

Details: During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.
NEW IN THE FOURTH EDITION
✍ Impact of New Education Policy 2020 and Post-Covid developments on Business Communication.
✍ New Vistas in Business Communication including Digital Communication, Social Media in Business Communication, and Al and Business Communication.
✍ 20 new concepts and coverage of latest developments.
STRONG POINTS OF THE BOOK
✍ Covers the subject comprehensively and authoritatively.
✍ Focuses on practical tips, real-life situations, skill building, and modern approaches.
✍ Written by a practitioner of business communication.
✍ Makes it easy for the teachers and faculty. Comes with user-friendly power point presentations covering all the 21 chapters.

EAN: 9789359306841

Package Dimensions: 9.1 x 6.3 x 0.6 inches

Languages: English