BUSINESS ANTHROPOLOGY, 2nd Edition
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BUSINESS ANTHROPOLOGY, 2nd Edition
Book Details
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Publisher: Scientific International Pvt. Ltd.
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Author: Jordan
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Language: English
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Subject: Mathematics, Statistics & Management
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Edition: 2nd Edition, 2024
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Cover: Paperback
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ISBN: 9789384007218
About the Book
Business Anthropology, 2nd Edition by Jordan is a key resource for understanding the integration of anthropology with contemporary business practices. This concise work highlights the methods and theories of anthropologists, demonstrating their relevance to organizational processes, diversity, globalization, consumer behavior, and product design. This edition retains enduring examples while introducing new insights into how anthropological techniques are applied in both for-profit and nonprofit organizations. Anthropologists are shown to have the unique ability to address a range of issues using a holistic approach, making this an indispensable guide for students and professionals alike.
