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Arrow Books Ltd

branded

Rs.249.00
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Book Details
Author: Alissa Quart
Publisher: Arrow Books
Language: English
Binding: Paper Back
Pages: 308
Published Year: 2003
Dimensions: 19 × 12 cm
Condition: Used – Good

About the Book
Branded: The Buying and Selling of Teenagers by Alissa Quart is a compelling critique of consumer culture and its effects on youth. The book explores how corporations shape teenage identities through advertising, fashion, music, and technology, turning young people into both consumers and commodities. Combining journalism, sociology, and cultural analysis, it reveals the pressures of branding on self-image and social life, making it an essential text on media influence and youth culture.