Brand like a Rock Star: Lessons from Rock ‘N’ Roll to make your Business Rich and Famous
Brand like a Rock Star: Lessons from Rock ‘N’ Roll to make your Business Rich and Famous is backordered and will ship as soon as it is back in stock.
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Author: Steve Jones
Brand: Westland Publications
Features:
- Westland
Binding: Paperback
Number Of Pages: 232
Release Date: 10-11-2013
Details: Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS and many other legendary bands with sound business advice to deliver a rockin guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
EAN: 9789383260553
Package Dimensions: 7.8 x 5.0 x 0.7 inches
Languages: English
