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Book Details
SKU ID: M2458
ISBN: 0749435488
Published Year: 2001
Author: Len Weinreich
Publisher: Kogan Page
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 245
Dimensions: 24 × 18 cm
Availability: In Stock
See all Books of this Author: Len Weinreich

About the Book
This book by Len Weinreich offers practical insights into marketing, branding, and customer relationship management in today's competitive business environment. Drawing on real-world case studies and proven marketing principles, the author explores effective strategies for building strong brands, understanding consumer behavior, developing successful marketing campaigns, and creating lasting customer value. Written in a clear and accessible style, the book is a valuable resource for marketers, entrepreneurs, business professionals, students, and anyone interested in achieving sustainable business growth through effective marketing practices.