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What Is LEGO? (What Was?)

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Author: O'Connor, Jim

Brand: Penguin Workshop

Color: Multicolor

Edition: Illustrated

Binding: Paperback

Format: Illustrated

Number Of Pages: 112

Release Date: 05-05-2020

Part Number: 9780593092941

Details: Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

EAN: 9780593092941

Package Dimensions: 7.6 x 5.4 x 0.4 inches

Languages: English