UNDERSTANDING THE CONTENT OF MASS MEDIA: COMMUNICATION FOR HARMONIOUS WORLD ORDER

Book Details

• Author: Punita Arun Harne

• Publisher: Rawat Publications

• Language: English

• Binding: Hardcover

• Number of Pages: 194

• Release Date: 26-07-2024

• ISBN: 9788131614020

About the Book

The role of media in shaping societal perceptions and fostering either harmony or discord is profound. Media content, created by diverse individuals and organizations, presents different perspectives on the same news, impacting public consensus and division. Understanding the purpose behind media content is essential for navigating these influences effectively.

This book explores how media messages, both from traditional mass media and social media, affect societal harmony. Through a detailed examination of the communication methods, topic treatments, and tools used by media platforms, the author investigates how they contribute to a cohesive global communication landscape. The work sheds light on the power of media to foster social unity, understanding, and peace.

Contents

• Introduction

• Language Newspapers in Mofussil Areas

• Speaking in the Favour of Margin: Gandhi, Society, and Specially-able

• Message in Mass-age: Social Media and Voice of Tribal Students

• Gandhi, Field Work, and Curricular Challenges: Experiences from Padyatra

• Women-Centric Soap Operas: An Analysis of the Undercurrent of Patriarchy in India

• Media, Rural Development, and Concern for Sustainability

• Elevating Learning, Mass Media, and Ever-Changing Curriculum

• Issues in Gender Harmony

• Gender Harmony Case (The Nirbhaya Issue)

About the Author

Punita Arun Harne is a Professor at the Department of Journalism and Mass Communication, Faculty of Professional Studies, Gujarat Vidyapith, Ahmedabad. She has an extensive background in media, having worked as a subeditor with The Times of India from 1988 to 1993. Since 1994, she has been dedicated to media education. Harne is an accomplished academic writer, biographical writer, and communication researcher, having authored five books as a single author and two as a co-author. She has also contributed entries to the 'Gujarati Vishwakosh' Encyclopedia. Harne is a recipient of a Fellowship from the Department of Culture, Ministry of Human Resource Development, Government of India.