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the sme whitebook 2012 13the new world order

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Book Details
SKU ID: M3924
ISBN: 9789381425039
Published Year: 2012
Author: Editor Prosenjit Datta
Publisher: Reliance Publishing House
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 228
Dimensions: 20 × 14 cm
Availability: In Stock
See all Books of this Author: Editor Prosenjit Datta

About the Book
Edited by Prosenjit Datta, this informative volume presents a comprehensive overview of contemporary business, marketing, and economic developments through expert analysis, industry insights, and research-driven perspectives. Bringing together contributions from leading professionals and subject experts, the book explores emerging market trends, consumer behavior, branding, corporate strategy, innovation, and the evolving business environment. Combining practical case studies with analytical discussions, it offers readers valuable knowledge on how organizations adapt to changing economic conditions and competitive markets. Designed for business leaders, marketing professionals, entrepreneurs, researchers, and management students, this well-structured resource serves as both a practical reference and an insightful guide to understanding modern business challenges and opportunities.