the marketing whitebook 2014 15
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the marketing whitebook 2014 15
Book Details
SKU ID: G11408
ISBN: 9789381425077
Published Year: 2014
Author: Editor Prosenjit Datta
Publisher: BW Books
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 296
Dimensions: 21 × 15 cm
Availability: In Stock
See all Books of this Author: Editor Prosenjit Datta
About the Book
The Marketing Whitebook 2014–15, edited by Prosenjit Datta, is a comprehensive reference on India's rapidly evolving marketing and consumer landscape. Centered around the theme "Gauging Generations," the book examines how changing demographics, consumer behavior, technology, and economic trends are reshaping the Indian marketplace. Featuring expert insights, industry analysis, market data, and case studies, it explores topics such as branding, advertising, digital marketing, retail, media, consumer preferences, and business strategy. The volume provides valuable perspectives on how businesses can effectively engage different generations of consumers and adapt to emerging market opportunities. An essential resource for marketers, business leaders, entrepreneurs, students, and researchers, this edition offers a detailed snapshot of India's dynamic marketing environment and the strategies driving business growth.
