The Marketing of Services
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The Marketing of Services
Book Details
SKU ID: M2114
ISBN: 0434902632
Published Year: 1986
Author: Donald W. Cowell
Publisher: Heinemann Educational Books
Book Condition: Used Good
Condition Note: Book is in Good Condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 340
Dimensions: 23 × 15 cm
Availability: In Stock
See all Books of this Author: Donald W. Cowell
About the Book
This book by Donald W. Cowell provides a comprehensive exploration of business management, marketing, and organizational practices through a practical and analytical approach. Drawing on real-world examples and established management principles, the author examines key topics such as strategic planning, business communication, customer relations, marketing strategy, and organizational effectiveness. Written in a clear and accessible style, the book serves as a valuable resource for students, educators, managers, and business professionals seeking a deeper understanding of modern business operations and management techniques.
