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Book Details

  • ISBN: 1861975686
  • Author: Robert Jones
  • Publisher: Profile Books
  • Published Year: 2000
  • Language: English
  • Binding Type: Paper Back
  • No. of Pages: 230
  • Dimensions: 19x13 cm
  • Book Condition: Used Good
  • Condition Note: Book is in good condition
  • Availability: In Stock

Book Description
Robert Jones’s book explores how companies can build strong brand identities by fostering emotional engagement with customers and employees. It demonstrates the importance of a shared worldview and cohesive brand narrative, offering actionable insights for marketers, managers, and business leaders aiming to create lasting loyalty and business growth.