the big idea
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Book Details
- ISBN: 1861975686
- Author: Robert Jones
- Publisher: Profile Books
- Published Year: 2000
- Language: English
- Binding Type: Paper Back
- No. of Pages: 230
- Dimensions: 19x13 cm
- Book Condition: Used Good
- Condition Note: Book is in good condition
- Availability: In Stock
Book Description
Robert Jones’s book explores how companies can build strong brand identities by fostering emotional engagement with customers and employees. It demonstrates the importance of a shared worldview and cohesive brand narrative, offering actionable insights for marketers, managers, and business leaders aiming to create lasting loyalty and business growth.

