Sports and Entertainment Marketing, 5th Edition
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Sports and Entertainment Marketing, 5th Edition
Author: Ken Kaser, Dotty B. Oelkers
Brand: Cengage Learning
Binding: paperback
Number Of Pages: 448
Release Date: 15-06-2024
Details: SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.
EAN: 9789360537944
Package Dimensions: 11.0 x 8.5 x 0.9 inches
Languages: English
