Book Details

• Author: Shashank Shah

• Publisher: Springer

• Language: English

• Edition: 2014 ed.

• ISBN: 9788132212744

• Number of Pages: 608

• Cover: Hardcover

• Dimensions: 9.5 x 6.5 x 1.6 inches

• Weight: Not specified

About the Book

In the wake of multiple corporate failures, financial crises, and environmental disasters, the book advocates for a shift in corporate objectives from merely maximizing shareholder wealth to optimizing stakeholder welfare. A Soulful Corporation introduces a values-based perspective on Corporate Social Responsibility (CSR), focusing on achieving a balance between corporate success and societal well-being.

The author emphasizes that corporations must redefine their purposes to create long-term, sustainable, and mutually beneficial solutions for all stakeholders. By co-creating value through collaborative efforts, corporations can embody the ideal of a “Soulful Corporation”—a business that is environmentally conscious, socially inclusive, and financially rewarding.

Some of the unique features of this book include:

• A comprehensive study of the evolution of CSR from ancient to contemporary times

• Insights derived from empirical research, including interviews with over 100 CEOs, MDs, and CSR heads across industries

• Case studies on CSR practices in leading Indian companies such as Tata Group, TVS Motor, HUL, Wipro, L&T, and many others

• Examples of social welfare projects in education, healthcare, and drinking water supply

• A “Society and Local Community Welfare Framework” and a “12-point Agenda for Affirmative Action” providing a roadmap for CSR strategies in light of mandatory CSR spending introduced by the Government of India

This book is relevant to a diverse audience, including students, academics, CSR researchers, policymakers, industry leaders, business managers, and entrepreneurs, and provides valuable insights into the evolving role of corporations in society.