Retail Management And Marketing Of Services C.U. Semester - VI (English Version)
Retail Management And Marketing Of Services C.U. Semester - VI (English Version) is backordered and will ship as soon as it is back in stock.
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Retail Management And Marketing Of Services C.U. Semester - VI (Eng...
Book Details:
- Author: Bhadra & Satpati
- Publisher: Dishari Prakashani
- Language: English
- ISBN: 9789382386414
- Pages: 200
- Edition: Semester VI
- Format: Paperback
About the Book:
Retail Management And Marketing Of Services is a well-structured academic resource designed for Semester VI students of the University of Calcutta. The book provides a comprehensive understanding of retail management concepts along with the principles and practices of marketing services in today’s dynamic business environment.
Authored by Bhadra and Satpati, this book covers key topics such as retail formats, retail strategies, consumer behavior in retail, service marketing concepts, service quality, and customer relationship management. The content is aligned with the current syllabus, ensuring students can effectively prepare for examinations.
With its clear explanations, practical insights, and academic focus, this book is an essential guide for commerce and management students aiming to build a strong foundation in retail and service marketing.
