Research Methodology
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Research Methodology
Book Details
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Publisher: Kitab Mahal
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Author: P. Saravanavel
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Pages: 496
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ISBN: 9789387253483
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Subject: Commerce & Management
About the Book
Research Methodology by P. Saravanavel is a comprehensive and structured textbook created as per the University Curriculum for Commerce and Management students. The book provides complete guidance on how to conduct academic and professional research effectively.
It covers essential areas such as research design, problem identification, hypothesis formulation, data collection methods, sampling, quantitative and qualitative analysis, interpretation of results, and report writing. The content is presented in a clear and systematic manner with examples, diagrams, and step-by-step explanations that help students grasp concepts easily.
Ideal for undergraduate and postgraduate learners, this book strengthens research skills, analytical thinking, and academic writing abilities.
