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Reimagining Fashion Marketing: Dynamics Trends & Shifts

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Author: Priya Shahi

Brand: Abhishek Publications

Features:

  • fashion business

Binding: hardcover

Number Of Pages: 144

Release Date: 01-12-2024

Details: "Reimagining Fashion Marketing: Dynamic Trends and Shifts" delves into the evolving landscape of fashion marketing, exploring how contemporary strategies are reshaping the industry. This insightful book examines the impact of digital innovation, consumer behavior changes, and sustainability on fashion marketing practices. It provides a comprehensive analysis of emerging trends, such as influencer marketing, virtual fashion shows, and the rise of ethical brands, offering readers a detailed understanding of the shifts transforming how fashion is promoted and consumed. Through case studies and expert insights, the book serves as an essential guide for professionals and enthusiasts aiming to navigate and succeed in the dynamic world of fashion marketing.

EAN: 9789356526143

Package Dimensions: 9.1 x 5.9 x 0.5 inches

Languages: English