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Rebranding Bangladesh Hospitality Beyond Tourism

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Book Details

  • Author: M Akhtaruzzaman Talukder
  • Publisher: The University Press Limited (UPL)
  • ISBN: 9789845064118
  • Language: English
  • Country: Bangladesh
  • Binding: Hardcover
  • Edition: 1st Edition
  • First Published: 45658
  • Pages: 323

Book Description

In 'Rebranding Bangladesh Hospitality Beyond Tourism', M Akhtaruzzaman Talukder explores the multifaceted landscape of Bangladesh's hospitality sector, emphasizing the need for a strategic rebranding that transcends traditional tourism narratives. This insightful work delves into the cultural, economic, and social dimensions of hospitality in Bangladesh, offering readers a comprehensive understanding of how the country can reshape its image on the global stage. Through a blend of research and practical insights, Talukder presents a compelling case for innovation and sustainability in the hospitality industry, making this book an essential read for professionals, policymakers, and anyone interested in the future of Bangladesh's tourism and hospitality sectors.