Principles of Marketing
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Principles of Marketing
Book Details
- ISBN: 978-93-91820-16-9
- Edition: 1st Edition
- Language: English
- Title Code: 1273
- Author: Prof. Pardeep Kumar
About the Book
This book is designed to provide students with a comprehensive understanding of key management concepts and practices. It aims to bridge the gap between theory and real-world applications by exploring the essential principles and strategies that drive effective management. The book incorporates the latest industry trends and updates, ensuring students gain relevant and up-to-date knowledge.
Prof. Pardeep Kumar's expertise and insightful analysis make this book an essential resource for anyone studying management, especially those pursuing undergraduate and postgraduate degrees in management, business administration, and related fields.
Key Features
- Comprehensive coverage of management principles and practices.
- Real-world applications and examples to help students connect theory with practice.
- Suitable for students pursuing management courses in universities and professional institutions.
- Written by Prof. Pardeep Kumar, a well-respected figure in the field of management education.
