Pearson Marketing Research | An Applied Orientation | Updated 7th Edition | - Pearson

Author: Naresh K. Malhotra

Brand: PEARSON EDUCATION

Binding: paperback

Number Of Pages: 992

Release Date: 25-02-2025

Details: Marketing Research (Updated 7th Edition) is a comprehensive and up-to-date guide that equips students and professionals with the essential tools and techniques for conducting effective marketing research. With a blend of theoretical insights and practical applications, this edition delves deeper into advanced research methodologies, data analysis techniques, and the use of modern technologies in market research. Clear, accessible, and packed with real-world examples, it provides readers with the skills to understand consumer behavior, assess market conditions, and make data-driven decisions. Whether you're a student or a professional, this book is an invaluable resource for mastering the ever-evolving field of marketing research.

Features -

📚 Updated Content: Covers the latest trends and innovations in marketing research, including the use of big data, AI, and social media analytics.
🔍 Real-World Case Studies: Features fresh, real-world examples from companies like Purple Audacity, Datamatics, Drshti Strategic Research Services, and Qualisys India, demonstrating how businesses use marketing research to solve complex problems and make informed decisions.
🔥 Advanced Methodologies: Introduces advanced research methods such as data mining, predictive analytics, and the use of online surveys.
💡 Expanded Focus on Ethics: Explores the ethical considerations in research practices, ensuring responsible and reliable data collection.
🌳Practical Approach: Emphasizes how to design research projects, collect data, and interpret results to make actionable marketing decisions.

EAN: 9789361594489

Package Dimensions: 11.1 x 8.4 x 1.6 inches

Languages: English