offensive marketing or how to make your competitors followers

Book Details
SKU ID: G9065
ISBN: 0140091173
Published Year: 1975
Author: Hugh Davidson
Publisher: Penguin Books
Book Condition: Used Good
Condition Note: Book is in good condition, but the pages are yellowish white and the cover is dusty.
Book Binding Type: Paper Back
Language: English
No. of Pages: 414
Dimensions: 19 × 13 cm
Availability: In Stock
See all Books of this Author: Hugh Davidson

About the Book
Offensive Marketing by Hugh Davidson is a strategic guide that explores how businesses can achieve sustainable competitive advantage through proactive and customer-focused marketing. Introducing the POISE framework, the book emphasizes the importance of building Profitable, Offensive, Integrated, Strategic, and Effective marketing initiatives that drive long-term business growth. Davidson explains how organizations can identify market opportunities, strengthen brand positioning, outperform competitors, and develop winning marketing strategies in dynamic business environments. Combining practical insights with strategic thinking, the book discusses topics such as market analysis, product development, pricing, competitive positioning, and customer value creation. Suitable for marketing professionals, business leaders, entrepreneurs, and management students, this classic work remains a valuable resource for understanding strategic marketing principles and implementing effective marketing plans that deliver measurable business results.