odtssey pepsi to apple
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odtssey pepsi to apple
Book Details
Book Title: Odyssey: Pepsi to Apple (English Version)
Author: John Sculley with John A. Byrne
Publisher: HarperCollins Publishers
ISBN: 0006383432
Published Year: 1994
Binding: Paperback
Language: English
Pages: 609
Book Condition: Used – Good
Condition Note: Book is in good condition.
About the Book
Odyssey: Pepsi to Apple is the compelling autobiography of John Sculley, co-authored with John A. Byrne, chronicling his remarkable journey from leading PepsiCo's marketing revolution to becoming the CEO of Apple during one of the most transformative periods in the technology industry. The book offers an insider's perspective on corporate leadership, innovation, brand building, and strategic decision-making. Sculley also reflects on his experiences working alongside visionary entrepreneurs, the challenges of managing a rapidly growing technology company, and the lessons he learned from both success and failure. This memoir is an insightful read for business leaders, entrepreneurs, management students, and anyone interested in the history of modern business and technology.
