niche the missing middle and why business needs to specialise to survive
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niche the missing middle and why business needs to specialise to su...
Book Details
SKU ID: G9399
ISBN: 9780349123004
Published Year: 2012
Author: James Harkin
Publisher: Abacus Books
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 250
Dimensions: 19 × 13 cm
Availability: In Stock
See all Books of this Author: James Harkin
About the Book
Niche by James Harkin explores the growing importance of specialization in today's rapidly evolving marketplace. Challenging the traditional belief that mass-market appeal is the key to success, Harkin demonstrates how businesses, brands, and entrepreneurs can achieve lasting growth by serving focused audiences with unique products and services. Blending business analysis with cultural and economic insights, the book examines the rise of niche markets, changing consumer behavior, digital innovation, and the impact of technology on commerce. Through engaging examples and thought-provoking observations, the author illustrates why customization, authenticity, and targeted strategies have become essential competitive advantages. Ideal for entrepreneurs, marketers, business leaders, and students, Niche provides valuable insights into identifying opportunities, building strong brands, and succeeding in increasingly specialized markets.
