Media Communication Culture a Global Approach 2/RE

Book Details

• Author: Lull J

• Publisher: Rawat Publications

• Language: English

• Edition: Second Edition (2012)

• ISBN: 9788131606094

• Cover: Hardcover

• Dimensions: 9.7 x 6.5 x 0.9 inches

About the Book

Media, Communication, Culture: A Global Approach (Second Edition) by James Lull presents a bold and inclusive overview of how media, communication, and cultural practices are evolving in the age of globalization and postmodernism. A widely respected scholar in the field, Lull brings together critical social and cultural theories — drawing on the works of John B. Thompson, Anthony Giddens, Néstor García Canclini, Samuel P. Huntington, and others — to deliver a compelling analysis of current global developments.

This extensively updated second edition expands from six to ten chapters and incorporates new themes and global case studies, making it highly relevant to contemporary academic discourse. Through accessible language and vivid examples — including hip-hop among Maori youth in New Zealand, racial discourse in Brazil and the U.S., and the cultural influence of global brands like McDonald’s and Microsoft — Lull demystifies complex concepts such as ideology, consciousness, symbolic power, cultural territory, hegemony, and superculture.

This essential textbook is ideal for undergraduate and postgraduate students in media studies, communication studies, cultural studies, and sociology. It offers deep theoretical insights and practical examples that challenge traditional narratives and foster a richer understanding of global cultural dynamics.

Contents

• Introduction

• Ideology and Consciousness

• Hegemony

• Social Rules and Power

• Media Audiences

• Culture

• Symbolic Power and Popular Culture

• Meaning in Motion

• Globalization and Culture Territory

• Culture, Superculture, Sensation

About the Author

James Lull is Professor of Communication Studies at San Jose State University, California. An authority in global media and cultural theory, he has authored several influential works and is widely recognized for his accessible writing and global perspectives.