Media and Society:: Critical Perspectives

Book Details

• Author: Graeme Burton

• Publisher: Rawat Publications

• Binding: Hardcover

• Release Date: 01-11-2017

• Pages: 352

• Language: English

• ISBN: 9788131608883

About the Book
"Media and Society: Critical Perspectives" offers an insightful introduction to key concepts within media studies. With a clear, accessible writing style and practical, real-world examples, this book provides a comprehensive overview of how media interacts with society. The updated edition maintains the engaging tone and structure that made it a popular choice among students and lecturers in its first edition.

Through the use of case studies and examples, the book explores the relationship between media businesses, texts, and audiences. It provides critical perspectives on advertising, media violence, politics, media and youth, globalization, popular music, sports, and new technologies. The text is structured around key themes, addressing how media texts are constructed, how audiences interact with these texts, and how these relationships influence public perception and societal norms.

A crucial feature of this edition is its updated summaries of critical approaches and key thinkers. It also introduces new chapters, expanding on the topics of media influence, globalization, and new media technologies. This book is a must-read for students in Media Studies, Cultural Studies, and related courses like Sociology and English, offering a rich understanding of the media's role in shaping the modern world.

Contents

• Media Texts: Features and Deconstructions

• Media Institutions: Key Areas and Their Implications for Understanding Media

• Audiences and Effects: Defining Audiences and Exploring Their Relationships with Texts

• Media-Audience Influence: Questions of Effects - Politics, Children, Violence

• Popular Music: Questioning the Popular, Questioning Control, Questioning the Global

• The Media and New Technology: Technologies Changing the Media and Changing Consumption

• Advertising: Its Relationship with Media Industries and Audiences

• News: Different Kinds of News - Constructing the World

• Sport and Representation: Media Defining Sport, Sport as Business, Sport and Meaning

• Globalization and the Media: Questions of Power and Cultural Exchange

About the Author
Graeme Burton has been an influential writer and educator in the fields of media, communications, and cultural studies for over 25 years. He has served as a Visiting Lecturer in Media Studies at the University of Teesside, UK, and is known for his accessible and engaging writing style. Burton has contributed extensively to books and textbooks aimed at students of media and cultural studies.