marketing warfare
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marketing warfare
Book Details
SKU ID: G8809
ISBN: 0452258618
Published Year: 1986
Author: Al Ries and Jack Trout
Publisher: New American Library
Book Condition: Used Good
Condition Note: Book is in good condition, but the pages are yellowish white.
Book Binding Type: Paper Back
Language: English
No. of Pages: 215
Dimensions: 20 × 13 cm
Availability: In Stock
See all Books of this Author: Al Ries and Jack Trout
About the Book
Marketing Warfare by Al Ries and Jack Trout is a groundbreaking classic that applies military strategy to the world of competitive marketing. Drawing inspiration from the principles of warfare, the authors explain how businesses can strengthen their market position by adopting offensive, defensive, flanking, and guerrilla marketing strategies based on their competitive standing. Filled with real-world examples and insightful analysis, the book demonstrates how companies can outperform competitors through strategic positioning, market intelligence, and decisive action rather than relying solely on larger budgets. Ries and Trout present timeless marketing concepts in a practical and engaging style, making complex competitive strategies easy to understand and implement. An essential read for marketers, business leaders, entrepreneurs, management students, and strategists, this influential work continues to shape modern marketing and competitive business thinking.
